Institut d'etudes Européennes
De l'Université libre de Bruxelles

EU Communication strategy and policy

Over the last two decades, the European Union has been transformed. It has taken on a wide range of tasks touching citizens’ lives in many different ways. But Europe’s communication with its citizens has not kept pace. The gap between the European Union and its citizens is widely recognized.

The irruption of new tools of communication and the transformation of the mass media has now changed the way we all communicate and also the EU Institutions. In this course we will review the relations between the EU and mass media, its evolution and how communication affects the political, economical and social existence and governance of the European Union.

We will also compare the EU communication strategy with other international institutions.

The course will be based on a practical methodology; working with official documents, press releases, and recorded press conferences. 

Learning outcomes:

  • To know and understand the communication strategy of the European institutions.
  • To learn how to analyse and decode the information about European institutions transmitted by mass media. Compare the same information issued by the EU bodies themselves.
  • Analyse the evolution in the communication policy of the institutions over the past 10 years.
  • Overview of new tools of communications; the social media.
  • The relations between EU institutions and mass media, especially journalists and European correspondents. The job of the spokesperson.
  • How to prepare a communication plan

 

Methods

  • Analysis in class of the main communication tools used by the institutions, the press release and the official communications.
  • We will watch and comment in class the press conferences of the EU institutions.
  • Elaboration of press releases, preparation of a press conference. Reading and analysing press articles.

 

Course requirements and grading

  • To have a general understanding of the institutional framework of the European Union and the way it functions.
  • To know and distinguish the European leaders, and a general overview of the principal European leaders and governments.
  • To be familiarised with internationals newspapers.